Craft Makers, Marketing Bootcamp |
As we continue on in our marketing foundations series it’s time to turn our attention to developing your brand voice. Once you have you’ve uncovered and solidified your differentiating brand story, it’s important to take it to the brand voice level... 
Craft Makers, Marketing Bootcamp |
One of the most critical components of a marketing plan is your brand story. As we said recently in our article, Nail 4 Marketing Basics To Supercharge Your Brand’s Success, when it comes to small business marketing one thing is almost universally true. We tend... 
Craft Makers, Marketing Bootcamp |
When it comes to small business marketing one thing is almost universally true. We tend to skip over the marketing basics and rush right to the tactics before we have built a solid foundation. Then, we’re disappointed with results, start putting marketing on the... 
Craft Makers, Marketing Bootcamp |
Marketing that delivers true business value is the only kind of marketing I ever want you to do. But how do you know if it’s valuable and will help you drive your business goals? You have to have a marketing planning process and stick to it. This practice —... 
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