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As small business owners and craft alcohol makers I’m willing to bet that many of you are on Instagram. And if you’re not, I’m willing to bet that you’re considering it. Smart move. As we talked about in the last issue, social media is a great tool to grow your business and increase brand awareness and purchase. Out of all of the social media platforms, Instagram is probably the hottest and most relevant to those of us in the craft alcohol industry. Why? Because there are A LOT of craft alcohol enthusiasts hanging out on Instagram just waiting to be introduced to your brand! But how do you ensure they find you? Well, my friend…hashtags are one of the primary answers. So let’s break down the wide, mysterious world of Instagram hashtags and get you using them correctly to grow your business!

But how do you ensure craft alcohol enthusiasts find you? Well, my friends…hashtags are one of the primary answers. Yet we see so many small businesses using hashtags yet clearly not fully understanding the power that can come from using them smartly and strategically once you fully understand them. So we’ve created a free (yes, free!) mini-course to teach you how to effectively use Instagram hashtags in less than 30 minutes.

Join Our Free Instagram Hashtags Mini-Course

Free mini-course on using Instagram Hashtags to grow your business

If you’re not sure if this is even worth your time…let’s get this common question out of the way. Why bother with hashtags at all? It’s so much easier to just post your content and move on, isn’t it? Or hashtag whatever common or cute words come to mind in the moment.

Why Bother With Instagram Hashtags At All?

Is the time/effort spent on perfecting your hashtag strategy even worth it? YES! This is why:

First, hashtags help potential new consumers in your niche find you. Meaning you get new followers who will eventually turn into consumers and purchasers of your craft spirit. Honestly, if you do this right it’s one of THE BEST ways to grow your audience and brand awareness. You bet you want people following #craftspirit or even something like #austinmade to see your post! Because they’re clearly into craft spirits and products made in your local Austin location. Can we say perfect consumer?

If you do this right it’s one of THE BEST ways to grow your audience and brand awareness.

Second, hashtags help current and new followers better engage with you. Now that Instagram allows consumers to follow hashtags (instead of just being able to follow people) those consumers have a better chance of realizing that you are talking about content they really care about. And you know what consumers do with content they actually care about when it shows up in their feed? They like it, they share it, they comment on it. Hashtags help ensure that your posts get in front of the people who are actually excited about it whether they’re already following you or not.

Learn Easy Ways To Up Your Hashtag Game In Under 30 Minutes

But not all hashtags are created equal. And, in fact, some of the most commonly used ones (#whiskey anyone?) are borderline useless when it comes to benefiting your small craft alcohol brand. In this free Instagram hashtag mini-course we’ll teach you the ins and outs of using instagram hashtags as well as provide an Instagram quick-start guide, features overview, and give you our carefully curated list of craft alcohol hashtags to start using yourself. Saving you time and getting you better results.

Instagram Hashtags Mini-Course included guides and downloads

Are you ready to up your Instagram hashtags game? Enroll in this free mini-course now. We know craft makers need support, now more than ever, and we’ve created this free course as a way to do just that. Support you and the success of your brand on a platform we know many of you are already using, Instagram.

As you get started make sure to join our private Craft Makers Marketing Community on Facebook to get more free marketing content, camaraderie and support whenever you need it! And our mailing list for monthly marketing tips and tricks delivered right to your inbox as well as access to every free resource we have. And, of course, if interested in our full 10-course online Craft Alcohol Marketing Bootcamp you can learn more here.

Share all of your marketing successes, questions and frustrations with us here at The Crafty Cask, we’re here to support your success. #wereinthistogether

Read our full article on hashtags, originally published in Distiller Magazine, here.

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