Host AEventVirtual

Host an Unforgettable Event with a Virtual Craft Tasting or Mixology Experience

Bring more people together at a lower cost with a virtual tasting or mixology experience hosted by The Crafty Cask – your one-stop solution for a captivating and fun event!

You want to host an engaging and unique virtual event, but pulling it off successfully takes time, energy, and expertise. We get it! You have your all-important day job on top of trying to plan a great event.

Let us handle the heavy lifting! With hundreds of virtual events under our belt and thousands of happy guests served, whether your entertaining leads, appreciating clients, or engaging your internal team we have you covered.

The Crafty Cask offers a variety of virtual craft alcohol tasting experiences (wine, beer, spirits, cider, and more!) and mixology classes that make for a memorable, unique event! 

Let’s start planning your event!

Looking to plan a LIVE event instead?
Head on over here.

“ We influenced over $1M in opportunities.

So thrilled that we found you. I’ve been at our sales meetings this week and nearly every rep talked about how awesome the tasting events have been with Crafty Cask. From our first three events alone we influenced almost $1M in opportunities and already closed a couple deals that just needed to get across the finish line.

~Tiffani, CyberSecurity Client

“ The next best thing to a live happy hour.

Thank you for providing an amazing event!!  Our reps are still raving about the fun and learning, the common utterance is that our tasting event was the “next best thing to a live happy hour with work friends.”  You guys brought such great energy, even seasoned booze hounds learned a lot!  The Crafty Cask exceeded all of our expectations. 

~Andy, Pharmeceutical Client

Work with us to design an event that fits your needs.

Let us create the perfect event for you – whether you’re looking to host a private wine tasting for friends or a mixology class for your team, clients, or leads.

We have over 20 standard virtual craft alcohol event offerings that you can book directly now if you’re ready to go! 

We can also create custom events, include add-on items, bring specific themes to life, and more.

✓  Employee Engagement
✓  Team Building
✓  Client Appreciation 
✓  Lead Generation
✓  Client Entertainment
✓  Executive & Board Meetings
✓  Fundraising or Auctioning
✓  Networking
✓  Pre-Sports “Tailgating”
✓  Welcomes or Goodbyes
✓  Milestone Celebrations
✓  Happy Hours

Our Clients

“ Had a lovely time, highly recommend.

My team at work had a lovely time with The Crafty Cask! They were friendly, funny, and engaging. They hosted a 1-hr virtual cocktail making class using kits they crafted and shipped to nearly 20 guests” homes. The kits were neatly packaged, contained high quality ingredients, and were easy/fun to make during the session. Highly recommend!

~Abby, Management Consulting Client

“ They bring their enthusiasm through video.

The Crafty Cask does a great job with corporate events and hosting virtual tastings. They’re very informative, fun, and able to bring their enthusiasm through a video call to all the attendees.  Whether it’s a bunch of friends or some clients, Crafty Cask is a great choice no matter where you are in the country!

~Neil, Digital Communicatins & Technology Client

What you can expect from our events

Suzanne and Evan laughing during virtual event
Dynamic hosts

Seeing our fun, yet professional, approach helps your guests relax and engage. No one way, boring presentations here! When requested, we also have a hosting pair, with our founder Suzanne and resident craft alcohol expert Evan, for something extra special.

Virtual mixology kit from The Crafty Cask
One stop solution

Not only do we host your event, but we also facilitate all of the product ordering and shipping on your behalf and have other partners to add on trivia, branded items, virtual escape rooms and more. 

Various photos of beer, wine, cocktails, cider, and sake
Variety of experiences

Have more than one virtual event to plan? Or particular guest interests? Our ability to work across all alcohol styles and many event formats means your events are turnkey (with loyalty discounts too!)

Glass of whiskey in front of sign reading Hand Crafted
Craft alcohol only

We only feature high quality, independently owned, craft alcohol at our events. Which means your guests get introduced  to great products and brands they likely haven't heard of our tried in the past. This lends cache and exclusivity to any event...all while feeling good about supporting small businesses when you host your event with The Crafty Cask!

Device screens showing tasting profiles and guides
Educational fun

We're fun, engaging, and tell great stories...and importantly, we also have deep expertise. This ensures your guests leave every event having learned something interesting and new so they share stories of your event with others and get real value out of the time they spent with your company.

Suzanne at TEDx at Emerald Glen Park
Corporate background

Our founder, Suzanne, has 15 years of leadership experience in corporate America. She's been in your shoes and knows the importance of every event helping you achieve your business goals with leads, clients, or employees. All of our proceses are designed to meet your needs in a professional, organized, and turnkey manner that aligns with your event goals. And, makes you look like a rockstar to your team or boss!

Frequently Asked Questions

How early do I need to book?
  • Events need to be confirmed a minimum of 3 weeks prior to event date with all guest shipping details required a minimum of 16 days in advance to ensure kits are received in time. 
  • If a specific date/time or product is required, we recommend signing your agreement with The Crafty Cask as early as possible to ensure availability.
  • If your timing is tight, BYO events, where we provide a detailed list for your guests to gather their own ingredients, are a great solution that we can turn around in less than a week if there is host availability.
Please note, timelines are driven by our experience with shipping carrier timelines and the tendency for guests to sometimes miss the first or second delivery (since an adult signature is required on all alcohol deliveries). Express shipping is not available for spirits due to federal regulations. While we understand the need for speed, it is not in the best interest of your event to shorten timelines since it risks your guests not receiving their packages in time.
What does each event include?

Depending on your budget your events can be as all-inclusive or BYO as you desire. Our standard all-inclusive virtual event offerings include: 

  • Branded and customized registration page with access to real-time registrant updates
  • Hosted Zoom link or client hosted meeting link on any platform
  • Facilitation of all tasting kit ordering & delivery to guests
  • Digital materials to send guests, where applicable, for an interactive experience
  • 60 minute event hosting by a trained, certified craft alcohol professional
  • Access to our best clients’ email templates for recruiting guests and communication about the event, if requested.
  • Customizations as needed for a fee: food pairings, barware, branded glassware or other items, themes, etc…
Are there any shipping restrictions?

Yes. While we have GREAT craft alcohol partners* there are many states that they cannot ship to depending on the type of alcohol. While this isn’t an ironclad or permanent list (we have many partners with different capabilities), here are the most commonly difficult states to ship to: 

    • Wine:  AK, HI, UT
    • Beer & Cider: AK, AL, AR, HI, IA, KY, MI, MS, UT
    • Spirits: AK, AL, AR, DE, HI, KY, MS, OK, RI, UT

*The Crafty Cask does not make or ship any alcohol ourselves

What kind of budget are we talking?
We have a variety of options for all price points and will provide a custom quote once we receive your event details.  Our event costs have three components with estimates indicated below: 
  • Event planning & hosting fee of $20/person with an $525 minimum for small groups
  • Tasting kit costs estimated at:
    • $55-$120/person for wine
    • $40-$65/person for cider, beer
    • $50-$75/person for spirits
    • $50-$65/person for cocktails
    • $395 flat fee for BYO events
  • Shipping costs are estimated at $25/person
We also offer scaled event planning/hosting pricing for events with more than 200 guests and are always happy to discuss any budget limitations you may have to get creative.
How does guest registration work?

When it comes to getting guests to your event we have two options:

    • We handle all of the registrations for you, which includes:
      • A custom, branded registration page with a link to share with your invited guests. This collects all necessary shipping info at the time of registration.
      • Direct access to the registration list with real-time updates so you know if you need to promote more or are at risk of having more guests than you anticipated so you can adjust your marketing plan* and budget accordingly.
      • This option also allows us to cap the event and auto-add people to a waiting list, send out immediate guest registration and reminder emails with a link to join the event, collect non-alcoholic kit requests, and more.
    • You handle the registrations yourself
      • We’ll provide a template for you to fill out and return back to us a minimum of 16 days before the event

*While you, as the true event host, are in the best position to market your own event to get guest registrations, we have an email sequence template, curated from our experience with our most successful event clients, that we can send you to ensure your event marketing efforts are a success.

Can we bring our own booze and ingredients?

Sure! We understand that some company policies prohibit purchasing alcohol or gifts over a certain price point. Or sometimes you have a timing crunch and there’s not enough time to ship kits, or perhaps you simply want to throw a fun event while keeping the costs as low as possible.

No matter the reason, we are happy to host BYO tastings and mixology classes and honestly find that they can often be the most fun for guests! We will create a detailed and visual list to send out to your guests so they know exactly what to gather and have on hand for the best experience. 

Please note, there is a $395 cost instead of a per person kit cost for BYO events. See pricing FAQ above for more details on pricing.
Do you have options for non-drinkers?

Yes, we have a couple of cocktail kits that lend themselves wonderfully to non-alcoholic drinks and, depending on availability, we also can often provide non-alcoholic craft cider or beer. If you have a full non-drinking group, our host Jena can create a custom BYO non-alcoholic mixolgy class that will wow your guests with the amazing spirit-free drinks they can make at home.

While there are some good non-alcoholic spirits and wine out there today, we don’t currently have these offerings available.

Can we add on other activities beyond booze?

Yes, we have great partners to add on trivia, games, virtual escape rooms, cooking classes and more. We can also provide our expert advice on how to best adjust our event flow to acommodate any business presentations or activities you need to include during the event. 

Can we host our own Zoom link or use another platform entirely?

Yes. If we’re unfamiliar with the platform, we may need a quick training test call, but we’ve worked across most popular virtual meeting platforms. Please note, if you do require a platform other than Zoom, we will request that you create the event link on your end. 

Can we add printed materials, swag, food, or other items to the kits?

Yes, our fulfillment partners can typically accommodate this with enough lead time.

  • There is a $395 added labor and logistics cost for any shipment additions and each customization. 
  • Any perishable food items will have to be sent to your guests as a separate shipment (unless it’s our standard wine flight/cheese pairing)
  • With enough lead time, we can also provide branded glassware, shakers, etc… for a special guest keepsake.
Do you host live or hybrid events?

We sure do! Head on over to our live events page to learn more or fill out the correct form for live events to get started.

Still have questions?

Meet your event hosts

Collectively, our hosts at The Crafty Cask represent over three decades worth of knowledge and experience in craft alcohol, hospitality, and education. This means your guests quickly become more comfortable engaging with their hosts, and each other, making the entire experience more interactive and personal.

Suzanne Henricksen
Founder of The Crafty Cask and Craft Alcohol Marketing Bootcamp

Passionate about all things craft alcohol, I founded The Crafty Cask to celebrate and support craft alcohol makers while helping expand the enjoyment of craft alcohol enthusiasts. At my core, I’m an explorer. I live life with the sole purpose of feeding my curiosity and discovering new experiences, mostly through travel, food, and alcohol. I am obsessed with trying everything, learning, hearing stories, meeting people, and sharing what I find and enjoy with others…which we do best during our virtual and in person events.

Evan Rothrock
Sommelier, Certified Cider Professional, and Bespoke Wine Tour Guide

Having spent 9 years bringing craft alcohol enthusiasts, like you, to wineries, distilleries, cider houses, and breweries I have a deep appreciation and love for craft alcohol and the people behind each sip. As a sommelier and certified cider professional, I have deep knowledge that I am passionate about sharing with others in a way that is approachable, engaging, and fun. I love helping people find new types of alcohol, as well as new brands of alcohol they already enjoy through our virtual and in person events.

Award-winning bartender, cocktail educator, Cicerone Certified Beer Server, and Executive American Whiskey Steward
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Jena is an award-winning bartender, cocktail educator, and Cicerone Certified Beer Server based in NYC. She has been bartending and working in the craft beer world in NY for the last fifteen years with recipes appearing on menus at Manhattan restaurant/bars & in multiple publications, such as She is the 2019 Nikka Perfect Serve Global Runner Up and a 2020 Cognac Connection winner.

Wine Educator for WSET through The Grape Experience in San Francisco
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Stefan is passionate about wine and music. He is a devoted teacher serving as a professor at the San Francisco Conservatory of Music as well as a Wine Educator for WSET through The Grape Experience in San Francisco. Besides teaching you can find him composing music, playing with his band and holding wine tastings for friends and wine lovers. “Wine is the only artwork you can drink” – Luis Fernando Oliverri.

Executive Bourbon Steward, Cicerone Certified Beer Server, Level 1 Sommelier
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Jen has spent the last 13 years bartending around the country, including the beaches of Florida, wilderness of Alaska, ocean of Hawaii, and mountains of Montana. As an Executive Bourbon Steward, Cicerone Certified Beer Server, Level 1 Sommelier, and having passed the Patron Masterclass as a member of the United States Bartenders Guild, Jen loves exploring the intricacies of all different kinds of beverages. Her favorite things to do when she isn’t serving or creating cocktails are going to concerts, traveling, and exploring new (to her) beers, wines, and cocktails.

Get notified about in-person events

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