In-Person? Virtual? Hybrid? Event Planning Tips for a Modern World

Group of people toasting wine glasses at team building event

Soooooooo, it’s been a crazy couple of years for corporate event planners, right? Whether you’re looking for fun and fresh team building activities to try or need to plan a mind-bending corporate event to WOW prospects, reverting to event planning à la 2019 is NOT an option. As we transition into the modern world, event planners must continue to be creative when planning inclusive, engaging, and memorable events. Here’s how.

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Our virtual tasting events take team building activities to a whole new level. Both fun and educational, our virtual craft beer, wine, and spirit events provide the perfect environment for bonding in a relaxed, carefree atmosphere. Plus, we’ll handle all the details.

Tip No. 1: Don’t ditch virtual events completely.

The pandemic forced most event planners to replace in-person events with virtual activities. While many people are excited to attend face-to-face events now, continuing to include a virtual attendance option in upcoming events isn’t a bad thing. In fact, this hybrid approach is more inclusive because people who can’t attend in person (due to location, tight schedules, health concerns, etc.) can still take part.

It also means you can reach more people, whether you’re trying to reconnect with employees, clients, prospects, or members of your extended community.

Here are additional tips for making your next event more successful! Download our guide, 5 Simple Ways to Increase Corporate Event Attendance and minimize the curse of the no-show. 

Tip No. 2: When planning team building activities or corporate events, make sure experiences RULE!

Research from McKinsey & Company recently revealed that spending on experiences over the past few years grew 4x faster than expenditures on goods (tangible products). Another study from EventBrite showed that 78% of millennials would rather spend money on experiences than tangible things. People crave experiences where they can get involved, interact, learn, and DO things!

For those planning corporate events, experiences have also been shown to increase brand loyalty and memorability. And team building that involve experiences boost loyalty and camaraderie, because employees get to share fun activities and accomplish goals together.


BTW, there are plenty of options available for both in-person AND virtual experiences. For example, The Crafty Cask offers both in-person and virtual private mixology classes and events. Get deets here.

Tip No. 3: Don’t forget the incredible things you accomplished when the world forced you to get creative.

People are expecting bigger, better, and wildly different events today than in years past. That means today’s event planners need to keep the creative fires burning in their bellies and be prepared to do something different. Take time to analyze your successes and stumbles over the past few years. (While you’re at it, give yourself a pat on the back for rising to the occasion.

What unexpected benefits did virtual events bring? What did employees or clients miss most when in-person events weren’t an option? Drawing on lessons learned, how can you elevate team building activities and corporate events in the future? You’ve got this!

Planning team building activities and interactive corporate events just got easier!

Book a virtual tasting event with The Crafty Cask! We send all the goodies you need to craft your own craft cocktails or indulge in our tasty craft wines and beers. On the day of your event, our knowledgeable event hosts bring the fun as they educate, entertain, and engage your guests.

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