The Crafty Cask is a media & marketing consulting company that works solely with craft alcohol producers. From one-on-one consulting projects to our online  Craft Alcohol Marketing Bootcamp training program, we support craft makers in growing their categories and brand while increasing consumer interest through effective marketing, storytelling and more. 

Our full overview of current services with examples can be accessed here, but if you don’t see exactly what you’re looking for reach out anyway because we’re always interested in brainstorming new ways to support our craft producer friends or introducing you to other marketing experts in our network.

Influencer Collaborations

When it comes to influencer collaborations, we’re all about letting you focus on what you do best…which is making amazing craft alcohol. And letting us do what we do best…which is waxing poetic about how damn amazing you are!

Since no two influencers are the same here are some of our unique key differentiators and why we think you’ll just LOVE working with The Crafty Cask:


  • We ONLY work with craft alcohol producers. It’s the heart and soul of our business and that will never change.
  • We’re in the storytelling business. There are plenty of product review and recipe sites out there but we believe people connect with people and people connect with stories. People don’t connect with products. We tap into curiosities and emotions to ensure everyone we reach will remember your story and tell others about you too.
  • We are in this for passion more than anything else…which means we say no to a lot of potential clients. If we don’t feel good shouting your name from the rooftop and we wouldn’t drink your product ourselves we walk, no matter how lucrative the opportunity may be.
  • Our 12,000+ craft alcohol enthusiast fan base who, you’ll immediately access by working with us is, truly passionate about craft alcohol and always looking for new finds and to learn more about different types of alcohol.
  • Feature videos are our specialty…most influencers do all of the work in their PJs from behind their computer but we want to get out in the world, visit, talk, try and tell your story in a visually compelling way.  It takes more work, sure…but we think it’s worth it and are confident you’ll agree.
  • We aren’t just in the social media game so you’ll get real content created for you that you can use over and over again. Social media posts are important but written features and videos are evergreen.
  • While a big part of our focus is celebrating craft producers like you we also spend a lot of time and energy on educating consumers, busting myths and piquing curiosity about different types of alcohol to grow the alcohol categories that you’re in. A bigger pie means a bigger slice for everyone!
  • We’re a scrappy start-up like you. Which means you’ll get more drive and effort out of us because we need you to be happy in order to succeed ourselves. Are we still learning a bit as we go? Sure. But you can rest assured that we won’t rest until you’re happy enough to tell your friends about us too!

*Sidebar sources: An influencer marketing survey conducted by Collective Bias involving 14,000 respondents in US and a poll from influencer marketplace Tomoson, and a study by Experticity

**Definitions: Micro-Influencer 5,000 – 20,000 followers, Influencer >100,000 followers

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