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Our craft alcohol maker community is hurting, and we’re here to help.

Join our Virtual Tastings to get exposure for your brand, re-engage your audience, and drive sales. 

Introducing Virtual Tasting Experiences Featuring Craft Makers Like You

We’re going back to an older time, like when I first started in 1992, where we’re educating people and allowing those people to create relationships. That’s truly what you guys are doing with what you put out tonight (our Virtual Tasting Experience). You guys are doing the greatest thing you could do right now...we’re learning in a new environment how we control our message. And our message is supposed to be about our fans. Keep educating people. Help me send the message about what we do, and who we are, and why we’re special. You guys are doing a great thing…thank you. 

Rich Norgrove

Founder, CEO & Brewmaster, Bear Republic Brewing Co.

Virtually Engage with Consumers

Our unique Virtual Tasting Experiences provide featured makers an opportunity to reach and engage with consumers more frequently and in a more intimate, meaningful, and loyalty-driving manner.

Evan and Suzanne will be your virtual brand ambassadors. Ensuring all guests and makers are entertained, engaged, and well-represented. 

Reach A Broader Audience

  • Our audience of 15k craft alcohol enthusiasts
  • Max Napa Tours audience of 5k craft wine tour guests & enthusiasts
  • The existing audience of other makers featured during that event
  • Your existing audience via mailing list and social media

Drive Online Sales

With dedicated promotions by all involved for 2 weeks leading up to the event our virtual tasting experiences are consistently driving pre and post event sales for our featured makers. 

  • Average of 48 clicks to online order pages
  • Average of 10 bottles sold per event (with one recent maker selling over $1700 from one event!)

Ready to Get Your Brand Featured? 

Here’s what you need to do…once the first 3 are completed we’ll get your calendar date locked down! 

 

  1. Complete this form to provide all necessary information
  2. Ship us a bottle (2 products featured per maker per event) so we can orient ourselves and drink it live
  3. Send us visuals to use during the event (people, process, tasting room, logo, etc…), pay the event fee (see FAQs below), and send us any promo code for discount/shipping. Please note, we can not schedule your event until this step is completed and our calendar is filling out quickly!
  4. Share the event with your audience via your mailing list and on social media (required). We will provide our email and social media templates so you can quickly and easily rip and reapply to save you time.
  5. Sit back, join us on the call, have fun, attract some new raving fans, and generate online sales!

Your Hosts & Virtual Brand Ambassadors: 

Suzanne Henricksen

Founder of The Crafty Cask & the 10-course online Craft Alcohol Marketing Bootcamp

Passionate about all things craft alcohol, supporting the success of craft alcohol makers is her founding mission behind The Crafty Cask. Experienced in consumer marketing, video production, Meet the Maker events, and more. Suzanne will bring your brand and story to life in a way that makes it hard to resist! Getting you the consumer support you need during this unprecedented time and beyond.

Evan Rothrock

Certified Sommelier, WSET 3, Certified Cider Professional & Bespoke Wine Tour Guide for Max Napa Tours

Having spent 9 years bringing craft alcohol enthusiasts to wineries, distilleries, cider houses, and breweries Evan has a deep appreciation for the craft maker community. He understands what it takes to bring a craft alcohol tasting to life in a way that is engaging and accesible to enthusiasts of all levels and will bring that passion and expertise to all of our virtual tasting experiences.

Frequently Asked Questions:

How does this benefit my brand?

  • Leverage our brand to ask for support in a non-salesy or self-promotional way
  • Get exposure to new consumers
  • Engage your existing consumers
  • Drive increased online sales 
  • Acquire new mailing list members
  • Take one thing off your list so you can focus on other priorities
  • Test and learn virtual tasting experiences

What does it cost?

While our first 10 were offered to makers for free, now that we’re on a roll with some great brand building and sales driving results we are charging $200 (plus product samples) to be featured. What value are you getting in return? Access to our audience via promotions of over 15k PLUS access to the audience of the other maker featured (cross-promotion via social and mailing lists by all makers is required) to increase brand awareness & interest. We’re currently seeing 20-60 guests with 50% click through to order links & 20% estimated sales.

Can my maker or owner join?

Yes! In fact, it’s highly encouraged. The Crafty Cask has had a lot of success with in-person Meet the Maker events and having makers present virtually is just as valuable.

Keep in mind that we will be featuring multiple brands in each session in order to maximize the audience reach. So, there will be time where we’re not talking specifically about your brand. And remember, this is not a sales pitch but rather experiential community building to drive sales.

Can you host a private virtual tasting just for my brand?

Of course! This is a great way to engage your existing audience and get them to crack into that recent club shipment faster or ask them to buy a special tasting pack to join in on the event.

We take care of all of the event details so all you have to do is show up and have fun. Keep in mind that your promotions will have to work extra hard to generate attendees since these are just for your existing audience. 

Contact us directly if you would like to pursue this option.

Can we provide an incentive to purchase?

Yes, and in fact we strongly recommend it. It can be as simple as extending your club pricing to virtual tasting members or a special discount for everyone or free shipping or any other incentive that makes sense for your brand.

We also suggest and have seen success with, creating a Crafty Cask Virtual Tasting Set on your order page to make it easy for guests to confidently buy the exact products we’re featuring with minimal thought or effort.

Will these continue after the COVID-19 crisis?

Definitely! There is big, on-going opportunity for virtual tastings and this should definitely be a permanent tool in your marketing toolbox. They help makers reach more consumers more often, minimize the effects of seasonality and rising travel costs, and drive incremental online sales.

While also helping consumers get exposure to amazing craft alcohol in a more economical, effortless way, from the comfort of their home with the added benefit (over in-person visits) of guaranteed access to the actual maker.

Pinot Party

Featured Maker

Thank you for having us last night. It was a real good time and a great learning experience for me. I am in awe of your incredible organization and hard work to pull these off week after week. Kudos, you two!

It is really good exposure for small brands like me. And then the sales! I’m going to suggest it to a couple friends of mine.

Laura Carpenter Hawkes

Carpenter Wines

Majestic Mezcal

Featured Maker

I recommend the Crafty Cask’s weekly virtual tastings online.  Suzanne and Evan at the Crafty Cask launched this series of virtual tastings to support craft wine & spirits makers and small businesses from around the country.  I’ve attended two of their virtual tastings so far, once as a consumer in a cider tasting and once as a presenter in a mezcal tasting. 

I know firsthand how much prep work, time and energy Suzanne and Evan put into these virtual tastings.  They are proactive, organized, reliable, data-driven, and attentive to details.  All qualities that I appreciate, and make me feel that they’ve got my back.

Yuan Ji

Ersthwhile Mezcal

Craft Beer Into Whiskey

Featured Maker

You guys are crushing it. This was absolutely fantastic. You probably hear this every time you have one of these. This is absolutely amazing. I’m so glad we did this.

It’s good to see people who care, it’s good to see community. In a digital age in a world where we have so much connection, so much communication, local is plus or minus the circumference of the planet.

It’s fantastic to see people from disparate locations come together for this sort of a thing…and just having a good time. It makes craft not feel so local!

Jonathan Norgrove

Bear Republic Brewing Co.

Still have questions?

Book a call or shoot us an email. Otherwise, let’s make the best of a bad situation and get your brand some exposure and sales while everyone is sheltering in place…and beyond!

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