Marketing Courses, Resources, and Services for Craft Makers
Join Our Marketing Bootcamp For Craft Alcohol Makers!
We are big believers in teaching you how to fish vs. feeding you bite by bite and making you dependent on us. Each course is designed to tackle one area of marketing with regular updates and new content. So you learn to become a great marketer (and when/where it’s worth it to hire the work out) without spending your time researching and figuring out marketing best practices or staying up to date. We do that for you and then apply it to the unique landscape of craft alcohol. Make sure to scroll down to get access to all of our free marketing resources as well!
Full Bootcamp Membership
Become a full bootcamp member, at a discounted rate over enrolling in courses individually. You’ll get lifetime access to all 10 courses and future courses as they are added plus get additional killer benefits that you can learn about here.
I just looked at the course. Suzanne, it’s fantastic! I love your approach, content, and worksheets.
I really think Makers could benefit from this.
I think the course, “You Have Distribution, Now What?!” is not only great, very thorough, but very, very needed in our industry. I have people that I’d like to send to take this course and over time I’m going to get a lot more people who need a course like this. It’s such a big need.
Yay! Free Marketing Resources!
We love helping craft makers succeed, so when topics are popular enough with our clients or Craft Alcohol Marketing Bootcamp members we always try to find a way to share a free little taste here as well.
Here’s a sneak preview of a few of the freebies you’ll find on our free marketing resources page once you subscribe below. We’re continually adding new free resources, worksheets, and cheat sheets so once you subscribe make sure to continually check back in.
Marketing Plan Template
Marketing Budget Planning Exercise
Paid Marketing Success Guide
IG Hashtag Free Mini-Course
CRM Primer & Selection Criteria
Marketing Solutions for Craft Makers
Sometimes you just need a little help, right? You want to do it yourself but you’re having a hard time getting started. We’ve provided two examples of consulting projects below but if you had something else in mind, just ask! We’re always happy to share our expertise or point you in the right direction if what you need isn’t best suited to our core skill-set.
Full Service Marketing Support
Need someone to run your social media, ads, write new content, manage your consumer newsletters, and more? We have partnerships with great full service marketing agencies to ensure your marketing is working hard for your business. While we're big believers in teaching makers how to fish since you're the best marketer of your brand, - this is a great option when you're in a pinch or want to learn by observing.
Marketing Kickstart Sessions
When you're first getting started marketing can feel overwhelmng. These kickstart sessions provide you with a plan, training documents, and motivation to get started. Whether it's developing your Brand Story, figuring out Social Media, coming up with a plan for your website or consumer newsletter or understanding how to run ads. Consider this your marketing springboard to get you started off strong.
Brand Video Production
Video is the best way to bring your story to life and grab consumer attention. We have a full production team that specializes in craft alcohol to help do just that. Whether it’s a series of cocktail videos, a full brand sizzle real, an in depth story series, or snippet videos for ongoing content needs we have you covered. From story strategy to production to editing to distribution, we’ll make sure your brand shines.
No two craft makers are the same and neither are our marketing solutions. Whatever your marketing needs are, big or small, we are hear to help you succeed. Where most marketing agencies only take on large, big budget projects we’re always happy to pull together a proposal that fits your goals and your budget. And if it isn’t a good fit, we’re always happy to connect you to others in our network who can help.
Interested in having The Crafty Cask represent your brand and sharing your story with our audience of over 15,000 craft alcohol enthusiasts? Smart move. Today’s consumer trusts what comes from brands directly less and less while word of mouth, influencer, and earned marketing is increasingly effective.
While we only work in this capacity with brands we truly enjoy and drink ourselves, we are always happy to find new favorites and see if your brand fits that criteria. Brand Ambassadorship options include things like video testimonials, social media posts/giveaways, trade show representation, and more.
Not only do I love working with Suzanne because she is an excellent translator of our story, but she’s lovely to work with! She has a very clear understanding of what our customers need from us is so very helpful in making marketing decisions and helping execute in our voice. Since we can’t do it all ourselves, it’s so nice to feel confident in her capabilities! Since Craft Cask has come on board to facilitate our DTC outreach this year, we’ve seen a serious uptick in our customer involvement and requests of where to find our product. Couldn’t recommend Suzanne and Crafty Cask more
Working with the Crafty Cask was an extremely enjoyable experience, and we at Silver Tree Beer & Spirits are excited to continue working together in all of their future endeavors.
If you are a craft alcohol producer, I would highly recommend working with Suzanne and the entire Crafty Cask team to have your unique story crafted and put out for the world to see.