Join Our Marketing Bootcamp For Craft Alcohol Makers!
We are big believers in teaching you how to fish vs. feeding you bite by bite and making you dependent on us. Each course is designed to tackle one area of marketing with regular updates and new content. So you learn to become a great marketer (and when/where it’s worth it to hire the work out) without spending your time researching and figuring out marketing best practices or staying up to date. We do that for you and then apply it to the unique landscape of craft alcohol.
Instead of purchasing our courses individually become a member with either our 12-month or annual (over 20% discount!) payment plan.
In addition to the great course content you also receive 5 killer benefits that you can learn about here.
Free resources! Yay! Sometimes we get a question so often that we just have to answer it for as many of you as we possibly can to ensure you start off on the right foot.
These are often course sneak peeks, downloadable cheat sheets, reference guides or particularly popular lectures.
I just looked at the course. Suzanne, it’s fantastic! I love your approach, content, and worksheets.
I really think Makers could benefit from this.
I think the course, “You Have Distribution, Now What?!” is not only great, very thorough, but very, very needed in our industry. I have people that I’d like to send to take this course and over time I’m going to get a lot more people who need a course like this. It’s such a big need.
Sometimes you just need a little help, right? You want to do it yourself but you’re having a hard time getting started. We’ve provided two examples of consulting projects below but if you had something else in mind, just ask! We’re always happy to share our expertise or point you in the right direction if what you need isn’t best suited to our core skill-set.
Savvy Social Media Kickoff
You know you need a good presence on social media, you’re posting to some degree today but you also know you have to be more organized and strategic about it if you want it to be successful. You just don’t know where to start or have the time to get organized.
This is where The Crafty Cask comes in! We can get you set-up on our favorite social media scheduling and planning tool and then teach you the tips and tricks of the trade and ensure you’re spending minimal time on social media with maximum results.
This is a hands-on, tactical training tailored specifically for your business. Ongoing audit, training and suggestion follow-up sessions available as well.
You’ve heard it a million times…it’s all about the story! And being craft or local just isn’t enough to cut it anymore. If you’re ready to do intensive brand architecture work, we can refer you to some amazing friends. But if you’re not quite there yet and just need help honing in on that early storyline to start to build your audience and get traction The Crafty Cask is here to help.
Our founder has spent 10+ years leading consumer market research teams in Corporate America so she “speaks consumer” better than anyone we know. An element of your story that seems mundane to you is exciting and compelling to her and she’ll help you think through how to talk about it to connect with consumers emotionally.
The very best collaboration opportunity – One of our key differentiators is our unique ability to tell your story through professional, high production and highly engaging videos at a fraction of the cost of working with an agency.
Styles include – Interview, documentary, brand feature, product review and more. Our professional production team consults and helps determine which video style best suits your goals and needs.
Feature Article – Our third best option to drive awareness and word of mouth, this is where we go deep in a 1000+ word article all about you!
What We’re Drinking Now* – We’re traveling around and drinking new craft alcohol quite a bit…and when we find one we really love and want to feature it’s a win-win. Photo/caption mentioning we love it.
Must Visit Map* – if you’re open to the public you could be one of the first that we include to help people plan their boozy craft vacations.
Interested in having Suzanne and The Crafty Cask representing your brand and shouting your praise from our rooftop to our audience of over 15,000 craft alcohol enthusiasts? Smart move. While we only work in this capacity with brands we truly enjoy and drink ourselves we are always happy to find new favorites and see if your brand fits that criteria. Brand Ambassadorship options include things like video testimonials, social media posts/giveaways, trade show representation and more.
We love creating consumer events and consumers who love craft alcohol love attending our events. This can include multi-maker panel sessions, educational events, tasting events and more.
Suzanne also loves public speaking and is always happy to discuss opportunities to speak alongside or on behalf of your brand at industry events, conferences and more.
Not only do I love working with Suzanne because she is an excellent translator of our story, but she’s lovely to work with! She has a very clear understanding of what our customers need from us is so very helpful in making marketing decisions and helping execute in our voice. Since we can’t do it all ourselves, it’s so nice to feel confident in her capabilities! Since Craft Cask has come on board to facilitate our DTC outreach this year, we’ve seen a serious uptick in our customer involvement and requests of where to find our product. Couldn’t recommend Suzanne and Crafty Cask more
Working with the Crafty Cask was an extremely enjoyable experience, and we at Silver Tree Beer & Spirits are excited to continue working together in all of their future endeavors.
If you are a craft alcohol producer, I would highly recommend working with Suzanne and the entire Crafty Cask team to have your unique story crafted and put out for the world to see.