Entertaining and inspiring craft drinkers to better understand, enjoy and support craft alcohol
Supporting and celebrating craft makers through craft alcohol marketing courses, services, and promotions
Drink Craft, Drink The World…
Shop the Goods
Book Craft Alcohol Tours & Events
Private, group, or corporate tours & events…we have you covered for an incredible, off the beaten path, immersive craft alcohol experience. Cider, beer, wine, sake, mead, and more – our certified guides will ensure you and your guests have fun while also learning something new.
Available virtually and in the Bay Area.
“What a great night! Learned a lot about local artisan producers, got to enjoy cider pairings with delicious food, and sampled other ciders at the end. Would definitely recommend future events! Really grateful for being introduced to 3 local cider companies that I hadn’t tried.”
Marketing Support for Craft Alcohol Makers
“Suzanne has a very clear understanding of what our customers need from us is so very helpful in making marketing decisions and helping execute in our voice. Since we can’t do it all ourselves, it’s so nice to feel confident in her capabilities! Since The Crafty Cask has come on board, we’ve seen a serious uptick in our customer involvement and requests of where to find our product. Couldn’t recommend Suzanne and The Crafty Cask more” ~Jenni K., Charbay Distillery
Join Our Marketing Bootcamp For Craft Alcohol Makers!
We are big believers in teaching you how to fish vs. feeding you bite by bite and making you dependent on us. Each course is designed to tackle one area of marketing with regular updates and new content. So you learn to become a great marketer (and when/where it’s worth it to hire the work out) without spending your time researching and figuring out marketing best practices or staying up to date. We do that for you and then apply it to the unique landscape of craft alcohol.
Get Your Brand Featured In Our Virtual Tasting Experiences
Our unique Virtual Tasting Experiences provide featured makers an opportunity to reach and engage with consumers more frequently and in a more intimate, meaningful, and loyalty-driving manner.
These events consistently help makers reach a broader audience and benefit from incremental online sales.
Free Marketing Resources
Click below to get access to these free marketing resources (and more!), tips, and tricks designed for craft maker success.
Marketing Plan Template
Marketing Budget Planning Exercise
Paid Marketing Success Guide
IG Hashtag Free Mini-Course
CRM Primer & Selection Criteria
Catch Up On The Latest Craft Maker Marketing Tips
One of the biggest complaints I hear from craft alcohol makers when it comes to marketing their brand is how much time it takes in this crazy social media marketing world we all live in today. The days of spending weeks on one single campaign and letting it ride are...
One of the most important foundational marketing elements to get right early is your brand voice. It conveys your brand personality to the world consistently and better attracts your ideal consumer.
Join our free mini-course on how to effectively use Instagram hashtags to grow your craft alcohol brand.
Marketing Solutions for Craft Makers
Sometimes you just need a little help, right? You want to do it yourself but you’re having a hard time getting started. We have a full suite of marketing solutions to help you succeed…all you have to do is start the conversation, then get ready to watch your brand shine.
Book a free consultation!
Grab 30 minutes with Suzanne directly to talk about your marketing ideas, frustrations, or needs to get real-time support. You can also use this time to learn more about our marketing services, listed below. We get it – sometimes it’s nice to talk to a human instead of interacting between screens. We agree, and we’d love to chat!
Full Service Marketing Support
Need someone to run your social media, ads, write new content, manage your consumer newsletters, and more? We have partnerships with great full service marketing agencies to ensure your marketing is working hard for your business. While we’re big believers in teaching makers how to fish since you’re the best marketer of your brand, – this is a great option when you’re in a pinch or want to learn by observing.
Marketing Kickstart Sessions
When you’re first getting started marketing can feel overwhelmng. These kickstart sessions provide you with a plan, training documents, and motivation to get started. Whether it’s developing your Brand Story, figuring out Social Media, coming up with a plan for your website or consumer newsletter or understanding how to run ads. Consider this your marketing springboard to get you started off strong.
Brand Video Production
Video is the best way to bring your story to life and grab consumer attention. We have a full production team that specializes in craft alcohol to help do just that. Whether it’s a series of cocktail videos, a full brand sizzle real, an in depth story series, or snippet videos for ongoing content needs we have you covered. From story strategy to production to editing to distribution, we’ll make sure your brand shines.
No two craft makers are the same and neither are our marketing solutions. Whatever your marketing needs are, big or small, we are hear to help you succeed. Where most marketing agencies only take on large, big budget projects we’re always happy to pull together a proposal that fits your goals and your budget. And if it isn’t a good fit, we’re always happy to connect you to others in our network who can help.
Interested in having The Crafty Cask represent your brand and sharing your story with our audience of over 15,000 craft alcohol enthusiasts? Smart move. Today’s consumer trusts what comes from brands directly less and less while word of mouth, influencer, and earned marketing is increasingly effective.
While we only work in this capacity with brands we truly enjoy and drink ourselves, we are always happy to find new favorites and see if your brand fits that criteria. Brand Ambassadorship options include things like video testimonials, social media posts/giveaways, trade show representation, and more.